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Spotify Ad Studio How it works Resources Product news Tips & insights Success stories Promote your music Help center Log in SIGN UP No matter the size of your business or fan base, Ad Studio let's you be heard in the moment. SIGN UP How audio fits into your marketing mix We’re in a new golden age of audio. Learn what that means for your business and how to incorporate audio into your advertising strategy. by Kristen Majewski Check it out Meet your audience Get to know Spotify’s ad-supported listeners and how Ad Studio can help you connect with them. by Kristen Majewski Check it out Turn up your music marketing Music promotion gets next level with streaming conversion metrics. by Kristen Majewski Check it out Why advertise on Spotify? Your target audience is here Millions of listeners use Spotify to soundtrack their lives because we help them discover the music they love. We’re in a new golden age of audio With 50 million songs and 700,000 podcasts on Spotify, much of the world’s digital audio catalog is in the palms of our hands. Screenless moments are on the rise Reach listeners in moments where visual media can't — like working out, cleaning, cooking, driving, partying, or relaxing. Never tried audio before? It’s easy! Make audio ads in minutes — voiceover included — for no additional cost. Learn how it works. CHECK IT OUT Get inspired See how businesses of all sizes are using audio to get their message heard. Carhartt: #LoveOfLabor United States // Agency With the sound of a sizzling steak, Carhartt instantly grabbed the imagination (and appetite) of Spotify fans. The sounds of hammers and screwdrivers helped to amplify the ad’s message that after a day of work, the listener deserves that yummy dinner. Play Audio Ad Samaritans: The Big Listen United Kingdom // Non-profit Samaritans offers a safe place for people to talk, so they value the importance of listening. Their campaign showed how listening can be the first step to saving a life — a powerful message to deliver through audio. By keeping their ad simple, they were able to deliver their message in a strong and impactful way. Play Audio Ad WAVO United States // Music agency Wavo saw some inspiring results for recent Rich the Kid campaign they ran in partnership with Interscope. 38% of people who heard the ad (which featured a sample of the new song, along with an introduction from Rich the Kid himself) went on to listen to the artist. And almost 20% of those listeners streamed his music for the first time that month. Play Audio Ad Monster: Stuck In The Doing Canada // Tech Monster.ca knows that audio ads catch people in the middle of their routine — when they get “stuck in the doing,” as their campaign says. So this effective ad speaks to listeners directly, hoping to change the way they think about work. They urge the listener to check out their site and break free from the same old routine. Play Audio Ad Snickers United Kingdom // CPG Snickers has spent years reminding people “you’re not you when you’re hungry,” and they took that message to a new level on Spotify. Their theory: When you listen to music outside of your typical taste, “you’re not you” — so you must be hungry! Using our streaming intelligence, they found when fans of certain genres listened to different music from their usual faves — and reminded them to grab a Snickers. Play Audio Ad Ready to make your ad? SIGN UP AUDIO AD SPECS Get your message heard Sign Up Spotify Company About Jobs For the Record Community Artists Developers Brands Investors Vendors Useful Links Help Web Player Instagram Twitter Facebook Legal Privacy Policy Cookies About Ads © 2020 Spotify AB...